Word-of-mouth marketing

Word-of-mouth marketing (WOMM), also called word of mouth advertising, is an unpaid form of promotion- oral or written – in which satisfied customers tell other people how much they like a business, product, service, or event. Word-of-mouth is one of the most credible forms of advertising because people who don’t stand to gain personally by promoting something put their reputations on the line every time they make a recommendation.

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